A NEWSletter as a form of Permission Marketing

Definition Permission Marketing:

Marketing centered around obtaining customer consent to receive information from a company.

Trusting Seth Godin permission marketing “turns strangers into friends and friends into costumers”. And the permission marketing guru uses his principles as I found a page offering the first 4 chapters of a book of him for free in exchange for a mail address.

Permission marketing is building a long-lasting relationship on the base of the willingness of strangers to agree to receive regularly information.
Some say permission marketing will die soon because critiques see Newsletters as spam. That is why someone got the idea of double-opt(ion)-in which means you have to subscribe and confirm that you want to receive information from a company.

“Looking back, I think the industry blew it.”

Seth Godin, 2001

Where do you see a Metropolia Newsletter?


The Six Levels of Permission

Seth Godin explains the six levels of permission marketing.

BY William C. Taylor | March 31, 1998

(In descending order of impact)

1. Intravenous Treatment

The doctor treating you in the emergency room doesn’t have to sell you very hard on administering a drug.

2. Green Stamps

Executives suffer through long layovers to gain frequent-flyer miles. Here, the company rewards customers in a currency they care about.

3. Personal Relationships

The corner dry cleaner enjoys implicit permission to act in your best interest. A favorite retailer can “upscale” you (recommend something more expensive) without offending you.

4. Branding

Given a choice between the known and the unknown, most people choose the known.

5. Situational Selling

If you’re in a store and you’re about to make a purchase, you often welcome unsolicited marketing advice.

6. Spam

Where most marketers live most of the time: calling a stranger – at home, during dinner, without permission. You wouldn’t do it in your personal life. Why do it to potential customers?

Why do you need to subscribe (again)?

You are too tiered and lack time to browse the web for information about Metropolia Business School, current business topics and events?

Here is your monthly home delivery!

Sign-up for the new Metropolia Business School’s Newsletter offering a more balanced and student specialised package of information and entertainment.
You just have to sign-up now and receive your monthly news directly to your email. There will be different topics shortly addressed with links to further reading or extended articles. Moreover the newsletter will get exclusive sneak peaks and full teachers interviews which you can not find somewhere else.

Subscribe to our mailing list


  1. Amazing Website, Thanks! Keep up the great work.


  2. This is one of the most informative articles on this subject I have ever read. Kudos to the writer and publisher of this great content.


Comments are closed.