LOGY Association awards alumnus Maria Yakovleva with scholarship

Finnish Association of Purchasing and Logistics, LOGY, recognized again the best Dissertation, best Master's thesis and best Bachelor's thesis in the field of purchasing and logistics. Winners were announced and awarded with scholarships at the annual members´ meeting on the 23rd  of November 2017. International Business and Logistics alumnus Maria Yakovleva was awarded for the … Continue reading LOGY Association awards alumnus Maria Yakovleva with scholarship

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GroupM Company Visit

GroupM, the world's largest media investment group invited Metropolia Business School students for a company visit. The afternoon in the beautiful penthouse office in Kaartinkaupunki consisted of learning about GroupM, the aspects of being a media house, how the industry operates as well as them offering our students career possibilities. We had a very warm welcome because two of … Continue reading GroupM Company Visit

How will the world of marketing and communication change? Guest talk by alumnus Timo Kiuru

Timo Kiuru graduated from the European Business Administration degree programme in 2007. Since then he has worked for companies like MTV Media, Jack Morton Worldwide (one world’s leading global branding agencies), and is now running his own creative consultancy in the world of experiential marketing. Timo has been involved (as a creative director) in global … Continue reading How will the world of marketing and communication change? Guest talk by alumnus Timo Kiuru

You don’t always need a plan… or do you? #1

Hello, world!

I’m going to tell you the story about a guy who traveled his way to the top. 🙂 His name is Alex Gruk.

Once I heard about him, I thought “hey, we are quite similar, studying in two universities, Finland and Ukraine, and he has a great career, so it will be great to tell his story”

My Sunday morning started with a Skype call from New Zealand and Alex told me his story and here I will share it with you.

Alex wanted to go and study in Finland ever since he traveled there for a school trip, for language courses. After school he entered university in Ukraine and  1 year later there he successfully passed exams to Finland. It was all the way in 2008.

That year Helsinki Polytechnic Stadia merged with EVTEK University of Applied Sciences, so Alex was the very first class of International Business and Logistics (IBL’08) in…

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Excellence award for former double degree student

Entrepreneur Charles Boinaud, a former double degree student from Groupe Sup de Co La Rochelle, studied on the European Business Administration at Metropolia in 2012-2013. He has just received the prestigious "Eaux-de-Vie" Excellence Award from the French Ministry of Agriculture, Food Industry and Forestry for high quality products and know-how in his family business, Maison Boinaud. Maison Boinaud … Continue reading Excellence award for former double degree student

A NEWSletter as a form of Permission Marketing

Definition Permission Marketing: Marketing centered around obtaining customer consent to receive information from a company. Trusting Seth Godin permission marketing "turns strangers into friends and friends into costumers". And the permission marketing guru uses his principles as I found a page offering the first 4 chapters of a book of him for free in exchange … Continue reading A NEWSletter as a form of Permission Marketing