Have you seen yellow ghosts in Helsinki city centre? Do you think you have gone crazy? Don´t worry, it´s completely normal and it´s only temporary. You are just becoming temporarily crazy like all the others who have visited Stockmann´s Crazy Days. Crazy Days, Hullut Päivät in Finnish, is Stockmann department store´s sales event. During the … Continue reading The Crazy Days
I am serious. I am not brand loyal, I like a product, not the name on it. But what does this mean: I do variety seeking but there is nearly nothing left if you want to avoid brands. Everything is branded today and often you do not even know to which concern your favorite brand … Continue reading I am not a brand person. But I can be influenced.
Sad but true. The aim of every company is to create revenue and there is not a single company in the world that can allow a constant loss or just small profits. We are living in a capitalist economic system which is build around creating surplus for your household, company or nation. The value of … Continue reading There is no ethical Company
Today it will be 18 years after the genocide but the country only started recovering from the impact of this violent bloody conflict. Lets go one step back to the events of 1994 in Rwanda. Trigger of the 100 days lasting genocide was the shoot down of the airplane bringing the current president of Rwanda … Continue reading What is going on in Rwanda today?
Definition Permission Marketing: Marketing centered around obtaining customer consent to receive information from a company. Trusting Seth Godin permission marketing "turns strangers into friends and friends into costumers". And the permission marketing guru uses his principles as I found a page offering the first 4 chapters of a book of him for free in exchange … Continue reading A NEWSletter as a form of Permission Marketing
Metropolia Blog will give you the chance of your life, to ask any question you like to our Director Marko. Some of you remember him writing his Travel Diary about travelling the world. Responses to those articles have been so high, we want to give you more to read about him than just his travel … Continue reading Make Marko Uncomfortable!!!
The movie "Iron Lady" was released in December 2011 talking about the first female Prime minister of the British Empire - how much can we learn as business students from this point of view? The production is centred about the price of power rather than on the economical efforts and achievements of Margaret Thatcher. What … Continue reading The Iron Lady – Live a Life that matters.