Have you seen yellow ghosts in Helsinki city centre? Do you think you have gone crazy? Don´t worry, it´s completely normal and it´s only temporary. You are just becoming temporarily crazy like all the others who have visited Stockmann´s Crazy Days. Crazy Days, Hullut Päivät in Finnish, is Stockmann department store´s sales event. During the…
Category: Politics & Business
I am not a brand person. But I can be influenced.
I am serious. I am not brand loyal, I like a product, not the name on it. But what does this mean: I do variety seeking but there is nearly nothing left if you want to avoid brands. Everything is branded today and often you do not even know to which concern your favorite brand…
There is no ethical Company
Sad but true. The aim of every company is to create revenue and there is not a single company in the world that can allow a constant loss or just small profits. We are living in a capitalist economic system which is build around creating surplus for your household, company or nation. The value of…
What is going on in Rwanda today?
Today it will be 18 years after the genocide but the country only started recovering from the impact of this violent bloody conflict. Lets go one step back to the events of 1994 in Rwanda. Trigger of the 100 days lasting genocide was the shoot down of the airplane bringing the current president of Rwanda…
A NEWSletter as a form of Permission Marketing
Definition Permission Marketing: Marketing centered around obtaining customer consent to receive information from a company.
Metropolia Business School Blog 