I am not a brand person. But I can be influenced.

I am serious. I am not brand loyal, I like a product, not the name on it. But what does this mean: I do variety seeking but there is nearly nothing left if you want to avoid brands. Everything is branded today and often you do not even know to which concern your favorite brand … Continue reading I am not a brand person. But I can be influenced.

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A NEWSletter as a form of Permission Marketing

Definition Permission Marketing: Marketing centered around obtaining customer consent to receive information from a company. Trusting Seth Godin permission marketing "turns strangers into friends and friends into costumers". And the permission marketing guru uses his principles as I found a page offering the first 4 chapters of a book of him for free in exchange … Continue reading A NEWSletter as a form of Permission Marketing

“Lecture Notes” from Celebrating the Golden Age of Creativity by Eka Ruola

On Wednesday 16th of November Metropolia Business School received an educative presentation from Mr. Eka Ruola, the award–winning Creative Director & CEO of Hasan & Partners. Update A short clip of Eka Ruola's presentation with the Metropolia theme tune added. If you missed the guest-lecture and the live-streaming too, worry not. The Blog is your … Continue reading “Lecture Notes” from Celebrating the Golden Age of Creativity by Eka Ruola

Celebrating the Golden age of Creativity NOW! Live Stream

Today 16th of November, a seminar titled 'Celebrating the Golden age of Creativity NOW!' will take place in Metropolia Business School's Myyrmäki A Auditorium @13:00 . The guest speaker is Eka Ruola, CEO and Creative Director of Hasan & Partners. The live stream of the event can be found from http://connect.metropolia.fi/marketing/ You can sign up via … Continue reading Celebrating the Golden age of Creativity NOW! Live Stream

Celebrating the Golden age of Creativity NOW! with Rustholli a container that became a home

MarketingTalks tomorrow Wednesday, 16th of November: 'Celebrating the Golden age of Creativity NOW!'. The guest speaker is Eka Ruola, CEO and Creative Director of Hasan & Partners. Those not able to attend the event will be able to watch live from Adobe Connect. We will pass on the url tomorrow. Some of Hasan & Partners … Continue reading Celebrating the Golden age of Creativity NOW! with Rustholli a container that became a home

Celebrating the Golden age of Creativity NOW! with the First Anti-Smoking Fashion Brand in the World: Skunk Girl

As mentioned in out last post, we thought it would be a good idea to take some examples of Hasan & Partners work and highlight them in our blog in preparation for the  MarketingTalks seminar next Wednesday, 16th of November: 'Celebrating the Golden age of Creativity NOW!'. The guest speaker is Eka Ruola, CEO and … Continue reading Celebrating the Golden age of Creativity NOW! with the First Anti-Smoking Fashion Brand in the World: Skunk Girl