I am serious. I am not brand loyal, I like a product, not the name on it. But what does this mean: I do variety seeking but there is nearly nothing left if you want to avoid brands. Everything is branded today and often you do not even know to which concern your favorite brand…
A NEWSletter as a form of Permission Marketing
Definition Permission Marketing: Marketing centered around obtaining customer consent to receive information from a company.
TV – The Forgotten Promotion Medium (or “Watch this funny clip!”)
Funnies – Nando’s Last Dictator Standing
At the season when everyone gathers with their family and friends enjoy a festive meal, even the last one of Robert Mugabe’s dinner guests has suddenly become unable to attend.
“Lecture Notes” from Celebrating the Golden Age of Creativity by Eka Ruola
On Wednesday 16th of November Metropolia Business School received an educative presentation from Mr. Eka Ruola, the award–winning Creative Director & CEO of Hasan & Partners. Update A short clip of Eka Ruola’s presentation with the Metropolia theme tune added. If you missed the guest-lecture and the live-streaming too, worry not. The Blog is your…
Celebrating the Golden age of Creativity NOW! Live Stream
Today 16th of November, a seminar titled ‘Celebrating the Golden age of Creativity NOW!’ will take place in Metropolia Business School’s Myyrmäki A Auditorium @13:00 . The guest speaker is Eka Ruola, CEO and Creative Director of Hasan & Partners. The live stream of the event can be found from http://connect.metropolia.fi/marketing/