Tips for Internship

Liis Hainla is a Metropolia Business School student studying European Management. Liis completed her work placement in a digital marketing firm called DreamGrow Digital. Liis agreed to share a part of her Placement Portfolio where she gives out recommendations for students interested in DreamGrow and marketing in general, as well as gives 5 tips on … Continue reading Tips for Internship

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How will the world of marketing and communication change? Guest talk by alumnus Timo Kiuru

Timo Kiuru graduated from the European Business Administration degree programme in 2007. Since then he has worked for companies like MTV Media, Jack Morton Worldwide (one world’s leading global branding agencies), and is now running his own creative consultancy in the world of experiential marketing. Timo has been involved (as a creative director) in global … Continue reading How will the world of marketing and communication change? Guest talk by alumnus Timo Kiuru

Digital Marketing & Metropolia’s Entrepreneurship Society

The Entrepreneurship Society is a student organization that takes care of creating events involving entrepreneurs. They organize conferences and debates with professionals, as well as work in cooperation with an entrepreneurial course ‘StartUp Challenge’ developed by lecturers in Metropolia Myyrmäki. The StartUp Challenge took place for the first time in 2011-2012. You can find out … Continue reading Digital Marketing & Metropolia’s Entrepreneurship Society

A NEWSletter as a form of Permission Marketing

Definition Permission Marketing: Marketing centered around obtaining customer consent to receive information from a company. Trusting Seth Godin permission marketing "turns strangers into friends and friends into costumers". And the permission marketing guru uses his principles as I found a page offering the first 4 chapters of a book of him for free in exchange … Continue reading A NEWSletter as a form of Permission Marketing

Wanted! Innovative Students to run Metropolia Blog

Are you interested in contributing to Metropolia Blog? Have some good ideas? Want to run it? We would like to get a small team of students to take over the running of Metropolia Blog in August. We think that the blog needs more attention and new ideas to take it forward. What resources/incentives are available? … Continue reading Wanted! Innovative Students to run Metropolia Blog